About the course

Over the last few years, education slanted to supporting business start-ups--and in fact—business education in general-- has become more about “preaching” a perspective favored by the start-up Consultant or Advisor, or the Start Up Financier--as opposed to helping new entrepreneurial business owners of free standing businesses, or intrapreneurial executives of larger organizations to start new businesses which meet the specific needs of consumers or clients.

You may have a specific business you want to start, but you just don’t know exactly how to get it off the ground and assure its success.

Well, you can’t.

But you can focus on some generally accepted business practices, with some futurist thinking of new methods and design, which may help you as you choose that path less traveled.

It may seem that most of these advocates believe in only a particular approach; one which will test the student’s ability to recall, in some form, business theory which has been prevalent since the mid-19th Century. Application of new ideas and concepts, however, is limited and generally based on “case studies”, focusing on passing opinion on startup history involved.

Have you started a business and found yourself hamstrung by those who “know exactly what needs to be done,” but their advice constitutes what you believe to be a detriment to your startup?

Little attention is often given to broadening startup operator knowledge and theoretical exploration, hindering a startup operator in his or her ability to actually be a “Start Up Champion.”

“Well-meaning advisors” appear to have forgotten there isn’t necessarily a correct answer to many challenges. Multiple perspectives exist and a study program needs to expose students to these while providing tools and techniques to explore and rationalize views in a constructive, yet critical way.

The focus has to be on offering “de-risking” risky situations, and the embrace of learning when not specifically achieving. Do you have what it takes to embrace that learning?

With increasing complexity, society will look for ‘true innovators,” as well as “digital innovators,” meaning all of education needs to focus more on nurturing futurist thinkers—who will be excited by the unknown--and who will push boundaries to drive advancement in society.

Funding and Costs



Sometimes it seems everyone has the right answer. And sometimes, no answer is right. This course, while focusing your efforts on achieving your immediate goals, helps focus your attention on not only what is immediately critical to the business, but keeps your mindset open as to other, tangential opportunities which may help your business expand both horizontally and vertically.

This course actually takes you through the planning process, the funding process, and the development process—all the while keeping your eye on the prize. You will truly become a “Startup Champion.” Various checklists and business models will be demonstrated and implemented. It is advised that the student possess programs including Word, Excel and Project, or equivalent.

This course generally can complete in 6 to 9 months, but much is dependent upon the student. There will be additional costs beyond the Rushmore tuition cost, but many costs can be negotiated downward, based on the student input. The cohort may also be able to recognize part of the cost by corporate contributions and internships within the University.
Rushmore puts together a group of industry-known and accepted individuals to assist in your planning and implementation process.

How to Apply

If you have previously taken the GMAT Exam, the scores you achieved may be helpful in assessing your potential for success in your studies. The GMAT Exam, however, is not required for enrollment at Rushmore. If you are applying to Rushmore for the first time, please complete the Online Application form and submit it to

Note that because of the way that Rushmore students interact with their instructors, on a one on one basis, Rushmore does not limit the number of students who may enroll at any given time, and practices a “rolling admissions policy.” Students may begin their studies at any time during the calendar year, and are not required to either admit or matriculate at any specific calendar time.

If you are accepted for admission, you will either be eligible for immediate enrollment or you will be put on the waiting list for the first available place in our program.

We will respond to your application without delay. Our standard procedure is to review your application and advise you of our decision within three business days. Should you not hear from us within this time frame, please re-contact us via email at


You can apply anytime and your classes will start on the 1st of the following month


Course-related enquiries


Covid update