Branding is all about perception. It is the way we package ourselves for others to make judgments. Social media platforms have enabled both companies and individuals to dictate the way in which they are perceived by their audience. The key to this lies in the foundations of your brand.
So what are the foundations?
When we say foundations we mean the identity, values and set of goals which shape the way in which you or your business is viewed by the audience. The ease of creating a business has resulted in the saturation of the majority of industries. It is harder than ever to stand out from the crowd. This is where clever branding comes into play.
So how do you stand out from the crowd?
The strongest brands have a clear & consistent underlying mission that they are communicating to their audience. Gary Vaynerchuk is a great example of this. Scroll through your Linkedin, Instagram or Facebook feed and it is very easy to identify which pieces of content are associated with the Vaynerchuk brand. Building a relationship is all about repetition and patterns. You will not connect with the first interaction, or the second but by the third interaction you will have built an unconscious relationship with the follower.
We exist in a time where people want information to be easy to both access and consume. The reality is that people will scroll through the various platforms looking for eye catchy headlines and graphics. Creating a brand that is visually recognisable will increase engagement and content consumption.
2. Be niche
A common mistake a lot of brands make is to try and please everyone. This is the worst thing that you can do in order to gain momentum. It is impossible to cater to the needs of everyone. Therefore build a clear set of values that will connect with a niche audience.
Consistency is the key to success.
As we noted before, it takes multiple interactions for a potential customer to connect with your brand. If you are not producing consistent content then it will limit your chances of connecting with more customers.
Consistency within the theme of content is key as well. You need to understand what problems your audience have and ensure that your content is consistently solving this problem.